xEdu Fall '16 program graduate Pikkuli has sold its animation series to the world's largest Arabic-language television channel Al Jazeera. Al Jazeera reaches over 310 million households in more than 100 countries.
The characters of the Pikkuli series — created for 3-8-year-old kids —are chirping in bird language, but emotions, dreams and fears are presented through pictures in bubbles. Pikkuli effectively addresses many learning themes, such as social skills, self-expression and the processing of feelings.
As it was reported in Helsingin Sanomat, Pikkuli character has already attracted attention in the Middle East. Iranian gaming publisher Myket acquired Pikkuli mobile games to be released in 2017. Pikkuli's teaching demos and mobile games have already been tested in Egypt and Qatar.
Pikkuli is shown in Finland in children’s TV shows Pikku Kakkonen and Buu klubben. The contract between Al Jazeera and Pikkuli's production company Aittokoski lasts for five years.